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I’m starting my own business and I need smart business moves… for me

> Flexible banking that works for you

Create a personal financial plan
Big business or small, banking is one of the core elements at the heart of your business. When you’re starting out, a good relationship with your bank can make work and life easier – and contribute to a healthy balance in your account.
As a new business owner, you might feel at a disadvantage when it comes to your relationship with your bank – you need them more than they need you. Let’s change that. A financial advisor can help you make banking decisions that put you on an equal footing, making it easier to manage your money and put it to work for your business.
■ Ready to get started? Your advisor can help. ■ Want to learn more? Read about Manulife’s products.

> Put together a personal financial plan

When you are starting out, it’s easy to focus mainly on the business and less on yourself. For many new business owners, it’s almost impossible to separate personal financial goals from those of the business. So working with a qualified financial advisor, who knows both sides of the equation, can give you a huge advantage.
Ask your advisor for help developing a personal financial plan that anticipates the income “ups and downs” that often accompany the launch of a new business. An advisor can help you set personal financial goals that complement the plans you have for your business, and put you on the path to achieve them.
■ Ready to get started? Your advisor can help. ■ Want to learn more? Read about Manulife’s products. > Dig deeper into this subject.

I’m starting my own business and I need smart business moves… for me and my business partner

> Make a financial plan

Deal with a personal illness and disability
In a new partnership, clearly defined and understood financial and business plans can be great assets. With plans in place, both you and your partner(s) will have a financial roadmap that you agree on, a plan you can use when making future decisions. You’ll also both clearly understand what you are trying to achieve through the business and the partnership.
A financial plan for you and your partner will help you stay on course and avoid the kinds of obstacles that can challenge the partnership and put strain on the business. A qualified financial planner and advisor with experience in partnerships will be a great asset to your new business.
■ Ready to get started? Your advisor can help. ■ Want to learn more? Read about Manulife’s products. > Dig deeper into this subject.

> Insure your business loan

Business loans are a part of business life, but what happens if your partner (or you) passes away? What would that mean for the remaining partner, and the business itself? Ask your advisor how you can protect yourself, your partner, and the company you’ve built together. Your advisor can explain how life insurance can be used to protect the business in a tax-effective manner if one of the owners dies.
■ Ready to get started? Your advisor can help. ■ Want to learn more? Read about Manulife’s products.
> Manage your debt and earn higher interest
Create a personal financial plan
When you are trying to get your doors open and your business off the ground, the world of banking can be an intimidating place. There is a multitude of products, services and strategies to help you manage the highs and lows of expenses and cash flow, pay down debt, and minimize taxes and fees.
An advisor can help you sort through the options and make the decisions that are the right fit – for today and the future.
Learn about the banking options that help your business function today and succeed tomorrow. Ask your advisor for help.
■ Ready to get started? Your advisor can help. ■ Want to learn more? Read about Manulife’s products.

I’m starting my own business and I need smart business moves… for my employees

> Protect your employees’ health and wealth

Building a culture of success inside your company often involves helping employees deal with the day-to-day challenges that can carry over into their working lives. Almost three of every four Canadians are holding large levels of debt1 and according to Statistics Canada, the average Canadian now owes $1.65 for every dollar of disposable income earned.2 There is a very strong link between having a benefits and savings plan and being financially prepared. In fact, individuals with both a workplace benefits and a retirement savings plan are over 50% more likely to be financially prepared than those without plans.3
As a new business owner, you want to keep your good employees and attract the best new candidates in order to plant deep roots and grow your company. There are entry level group benefits and workplace savings programs available that can keep your costs low while making your business an attractive place for workers to start… and stay. Ask your advisor how to make group benefits part of your business plan and regularly review.
1Ceridian Workplace Wellness Survey 2013
2Financial Post/Bloomberg News, March 15, 2013
3Manulife/Ipsos Reid Health and Wealth Wellness Study 2014
■ Ready to get started? Your advisor can help. ■ Want to learn more? Read about Manulife’s products.

I’m starting my own business and I need smart business moves… for my company

> Reduce the amount of tax you pay

Deal with a personal illness and disability
Imagine what you could achieve if you had a little extra money to advertise your new business. Or provide some extra training for your team. Finding ways to reduce the amount of tax you pay can free up cash to support your company’s growth. Your advisor is an excellent source of information on ways to ensure you have an effective tax strategy in place – or your advisor can recommend a trusted colleague with the kind of tax planning expertise
you need.
■ Ready to get started? Your advisor can help. ■ Want to learn more? Read about Manulife’s products.

> Attract investors

When you need to attract outside investment in order to get your new business up and running, or take it to the next level, there’s no substitute for a well thought-out and regularly updated business plan. Not only will your plan give potential investors an idea of what you’re doing, where you’re going, and how you’re going to get there, but the plan can be used to help guide all your future business decisions.
Ask your advisor about business planning and business development resources. Your advisor can introduce you to experts in their network who can offer advice on building and testing your plan.
■ Ready to get started? Your advisor can help. ■ Want to learn more? Read about Manulife’s products.

> Keep tabs on the money flowing out

Deal with a personal illness and disability
Managing expenses and controlling costs are common concerns on the minds of all business owners – whether they are just starting out or if they’ve been in business for many years. When asked for their top areas of focus when trying to control costs, owners and managers list labour as their number one concern.1
Your advisor is an excellent source of ideas and strategies that will help ensure the productivity and profitability of your workplace. For instance, there are many ways to influence the costs of employee absenteeism, illness, disability, and turnover. Your advisor can help you get at their root causes and build a plan designed to keep your staff healthy and engaged on the job, while increasing your employees’ loyalty and long-term commitment to you and your success.
12011 Manulife Financial Small Business Research Report.
■ Ready to get started? Your advisor can help. ■ Want to learn more? Read about Manulife’s products.