David L. MacDonald
President and CEO

As the President and CEO of Softchoice Corporation, Mr. Dave MacDonald is responsible for all corporate and operational initiatives, including the development and execution of the Company's strategic plan.

David A. Long
Chief Financial Officer

Mr. Long is responsible for treasury, corporate governance, financial planning and associated operations functions in addition to optimizing Softchoice’s capital structure to support the Company’s future growth. Prior to joining Softchoice, Mr. Long held a number of senior leadership positions within the technology and telecommunications field.

Q2 Earnings Announcement
August 10th, 2010 at 5:00 P.M. EST
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About Softchoice Corporation

As one of North America's leading providers of technology solutions and services, Softchoice helps businesses and organizations of all sizes to select, acquire and manage their software and hardware technology resources. Softchoice offers a full range of capabilities, including face-to-face consultations and IT asset management and professional services designed to help customers save time, money and risk in IT procurement. Softchoice has 886 employees operating from 45 branch offices located in major cities across the U.S. and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The Common Shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.