If you have already registered for this event, please enter your email address to access the webinar.
Welcome to the RBC Business Webinar Series - Zero Moment of Truth - A Dialogue with Google
Recorded: Wednesday, June 15th, 2011
EVENT DETAILS:
Canadian consumers love to research products and services online. In fact, they do it more than anyone else globally. Traditionally, the ‘first moment of truth’ with any product was in-person contact with product packaging and the ‘second moment of truth’ was using or experiencing the product for the first time.
Join RBC Royal Bank as we host Google for a discussion of how consumer behaviour has changed forever.
Mike Miller, Director, Online Canada at Google, will explain the ‘zero moment of truth’ and share key insights on how your customers and prospects, both B2B and B2C, are doing online research that influences their decision-making before purchase.
Tracy Hackett, Vice President Marketing, RBC Royal Bank, will host this discussion, and with Mike, zero in on what these changes mean to your organization’s online strategy.
Submit your questions for Mike either in advance when you register, or live via chat during the webinar.
Join RBC Royal Bank as we host Google for a discussion of how consumer behaviour has changed forever.
Mike Miller, Director, Online Canada at Google, will explain the ‘zero moment of truth’ and share key insights on how your customers and prospects, both B2B and B2C, are doing online research that influences their decision-making before purchase.
Tracy Hackett, Vice President Marketing, RBC Royal Bank, will host this discussion, and with Mike, zero in on what these changes mean to your organization’s online strategy.
Submit your questions for Mike either in advance when you register, or live via chat during the webinar.
Webinar services provided by The Streaming Network