While using Arial for the body copy as well as for headlines is possible, we strongly recommend the use of a more distinctive and versatile font for those last cases.
Headlines
The Frutiger font used in all Manulife communications is a licensed font that can only be used when purchased. On the Web, this could be difficult to manage due to the yearly fees and/or the location and the number of page views. In order to avoid such problems, especially on parallels initiatives like microsites or emails, we suggest to use Open Sans. The general aspect of Open Sans is close enough to Frutiger to let the user feels a brand continuity. This sans-serif font offers the same amount of weights than Frutiger does. It is free to use and the Google Fonts CDN could be used as well as a regular hosting. Here is the CSS "font-family" sequence:
"font-family: 'Open Sans', Arial, Helvetica, sans-serif;"
Body copy
Arial, in its system default variant, has only two weights: regular and bold. While this could be limitative for headlines, it should not be the case for body copy. In addition, Arial is used in Manulife's digital communications and so should it be for the website. Here is the CSS "font-family" sequence:
"font-family: Arial, Helvetica, sans-serif;"
